The most important plus of a wine store is a high-quality non-sales goods every year it does not lose in price, but only more expensive. Some drinks each subsequent year increase their price more, while they usually do not have the shelf life.

The store, accentuated for wine, is not suitable for small cities and settlements. They are better to open an alkarket.

Proper range of wine

Many entrepreneurs and concepts do not have some wine to buy for the store. Of course, than a variety of, the more customers, but the range of the wine store must be properly selected, and not purchased by maybe.

On the shop window in the store it is desirable to set more than 100 names of wines different varieties and manufacturers. Coincidences with rivals should be no more than 25%. Wine products are required to be high quality and from good manufacturersSo that the connoisseurs of drinks become your unchanged clients. The best sources for finding good wine and others. alcoholic beverages For wine stores, there may be rating logs for you, for example, Wine Spectator, Winemag, Robert Parker, Guiapenin, Jeremy Oliver, as well as the Vivino service, where anyone can leave your feedback about Wine and set it to assess the TP. The most interesting thing is that, according to these ratings, good wine can cost it inexpensively. For example, the cheapest from the marked ratings that we managed to find is in the area of \u200b\u200b400 rubles. But only on wine ratings to navigate, of course, it is not worth it, since there are wines, for example, Abkhaz and Georgian, Bosco, Cahors, etc., which are usually not rating, but at the same time the population is very popular. Their popularity can be checked via the Internet, by using Google Trends and Yandex.WordStat services.

An example from Google Trends on request "Kindzrauli Wine":

Directly for the sale of a very expensive wine need a high-class specialist. He must be able to answer all the questions and help make a choice of visitors. Other boutiques send their staff to special courses. In an ordinary wine store, such a master will not need. If you are located in a residential area, it is advisable to focus on cheap wines, and if next to - on the elite "fuel." The range is drawn up and depending on customers. The demand for liqueurs, champagne grows before the holidays. Products are purchased from reliable suppliers, otherwise the negligent contractor can turn the goods of poor quality, which will affect the prestige of the wine store.

Do not forget about related products! Additional money will bring sale of glasses, corkscrews, decanters, as well as other alcoholic beverages, but in a much smaller assortment. Some such stores sell also a snack in the form of caviar and, of course, also in small quantities.

Wine-store

The number of sales in most cases depends on the selected room. It is better to choose a crowded place (city center, sleeping area). The total area of \u200b\u200bthe trading facility and storage facilities are required to be at least 50 m². For rural areas from 25 m². Organizations carrying out the retail sale of alcoholic beverages in urban settlements must have for such purposes in ownership, economic management, operational management or lease, which is determined by the agreement and is one year and more.

You can sell wine, but in the Russian Federation there is a remote trade of alcohol and to this day is prohibited, so legal online stores work for pre-orders.

An example to which to be equal to the Internet is WineStyle.com online store. The chip of this wine store is the use of beverage ratings obtained from various experts and wine logs listed above. Moreover, most of the products are necessarily checked by tasting.

Staff

Required staff:

• seller, and better than 2 to replace each other;
• accountant;
• manager (you can be you).
• security guard;
• cleaner.

The search for employees often does not occur. But the number of regular customers in most cases is due to hired sales consultants. They are obliged to be able to take into account the taste preferences of the buyer and provide suitable wine.

Store equipment

Specific equipment must be used to save and present wines. In addition, in the visitors' hall, it is necessary to create an appropriate atmosphere that encourages purchases. To equip a wine store you must have:

• counters;
• racks;
• demonstration racks;
• refrigerators, or climatic equipment.

This equipment can be made both yourself and order. Unique furniture will create a special atmosphere. Some businessmen are more interested in how to open a ruffled wine grocery. In this case, it is necessary to purchase appropriate equipment:

• refrigerators for storage;
• storage barrels;
• barrels with dispensers and cranes;
• plug packaging.

Registration process + costs

To open a wine need a license, and this is in all civilized countries. In Russia, it can be obtained in the Ministry of Consumer Market. It will be necessary. It is also necessary to make a sanitary and epidemiological conclusion, to pay state duty and apply for official registration. And if you do not want to spend the time in vain, then agree with the specialists - they will issue everything you need in the shortest possible time.

Before drawing up a project of a wine store, calculate the costs. This project requires a large amount. Most will spend on the goods. For an assortment requires about 1 million rubles. Rooms - from 45 thousand rubles per month, registration of the company - 4000 state duty + share capital in the amount:

• For Moscow and Novosibirsk - 1 million rubles.
• For St. Petersburg, Nizhny Novgorod and Moscow region - 500 thousand rubles.
• For Samara - 300 thousand rubles.
• For Yekaterinburg - 250 thousand rubles.
• For other cities - 50 thousand rubles.

Also need small costs of permits from the SES and the fire inspection. The license itself is 65 thousand rubles for each validity period. The commercial premises should be owned or for rent at a minimum for 1 year, as well as satisfy the requirements of the location of paragraph 2, Article 16, FZ 171-ФЗ on the turnover of alcohol products.

More money is necessary for the repair of the hall and the purchase of equipment, salary to employees, payment of utilities, taxes.

Video for a snack: As the Wine Store opened Evgeny Chichvarkin.

Also on YouTube there are other videos with him about this business.

In the previous article dedicated to the sale of alcoholic beverages, we talked about. This is a rather expensive and difficult procedure that novice entrepreneurs may not be able or not affordable. But these are the features of the Russian mentality, which is before refusing a conceived, domestic businessman explores all the so-called workarounds that will allow working without disturbing direct law.

So is it possible to trade alcohol without a license, and what can turn into an embodiment for the entrepreneur? Read more about this in the article.

Alcohol trade without a license - myth or reality - what the law says

To understand the question of the need for a license for retail alcohol, you should contact the Federal Law No. 111-FZ "On State Regulation of Production and Radiation ethyl alcohol, alcoholic and alcohol products<…>».

According to this regulatory act, the activity associated with retail sales of alcohol is subject to compulsory licensing. At the same time, it is possible to obtain permission to carry out this type of activity only by following a number of requirements:

• obtaining the status of the organization (Find out,);
• the formation of authorized capital established by regional legislation, which in some cases reaches 1 million rubles;
• payment of state duty in the amount of 65 thousand rubles;
• premises selection to accommodate a store in accordance with the established quadrature requirements, etc.

The law also provides certain exceptions regarding licensing - not all alcohol-containing products need permission to trade it. What alcohol can be sold without a license? Low alcohol drinks are exception:

• beer;
• medovuha;
• cider;
• poire (pear cider).

All other products, including wine and strong alcoholic beverages, can only be implemented if there is a license for the retail sale of alcohol. This requirement applies not only to stores, but also to institutions catering.

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What alcohol can be sold without a license - the sale of beer and beer drinks

Despite the fact that trading of beer does not oblige a businessman to receive a special permit, yet the above law makes it clear that without complying with some of the individual requirements and this type of activity is not possible.

These include:

• registration of entrepreneurial activities in the tax service, for example, as an IP (not take a lot of time and money);
• availability of documents confirming the legality of the origin of products (inventory overheads (TTN) and certificates to TTN);
• keeping accounting and declaration of sales;
• trade exercise only through stationary facilities with trade and storage facilities;
• availability of cash technology;
• compliance with alcohol trade rules - a ban on sale at night (with the exception of catering enterprises), a ban on the sale of minors and so on.

When choosing a place to open a traffic point, it should be borne in mind that beer and beer drinks cannot be sold in medical, children's and educational institutions and on the territories adjacent to them.

Important! From July 1, 2016, the sale of beer and other low-alcohol drinkslisted in the previous chapter can be carried out only after registering in the EGAIS - a unified state automated information system. Each fact for the purchase of such products for the purpose of subsequent retail must be recorded in the system using special software.

To obtain objective information about what equipment and software will need to work with the EGAIS, we recommend visiting the Rosal acceleration information portal dedicated directly to this system www.egais.ru.

We draw your attention to the fact that the facts of sales of beer and beer beverages are not subject to accounting in the system, in contrast to the sale of strong alcohol, where each bottle sold must be recorded. Entrepreneurs who realize beer, you only need to keep retail sales magazine and make an act of debiting realized products to Egas.

And you can learn how to save on personal income tax and VAT at this address :. All about taxation features in general mode.

Thus, the implementation of alcoholic beverages without a license can be carried out in compliance with all these requirements if it means the sale of beer and beer beverages, as well as honeycomb, cider and pouare.

And if there is a direct reference in law on this opportunity, the ways of selling alcohol, which will be discussed below are not mentioned in the regulatory framework, but at the same time do not contradict the current legislation. These are the very "workarounds".

Methods for selling alcohol without a license, found in the practice of Russian businessmen

Responsive domestic entrepreneurs invented several ways to make money on selling alcohol without receiving any permissions that have taken root in many regions of the country, and today many trading points and catering companies are used.

How to sell alcohol without a license? One option is to conclude a lease agreement (or sublease) between IP or YUR. A person who does not have licenses and speakers as a landlord and an organization with a license for the retail sale of alcohol, which, accordingly, becomes a tenant. By issuing such a deal, the parties indicate as a rent not a fixed amount, but the percentage of the licensee's revenue.

For example, an Ivanov businessman who wants to earn on trading with alcoholic beverages, but it does not have the opportunity to get permission, leases part of his commercial premises, in which he, for example, sells products or beer, license organization.

The licensee places on the provided area of \u200b\u200bthe showcase with alcohol, puts the cash register, formally takes on the work of one of the sellers of the Ivanov businessman and launches trade. That is, actually alcohol sells an entrepreneur Ivanov and he is interested in selling more goods, since its income depends on this - the higher the revenue from the licensee, the greater the amount it will receive as a rent. De Yura also all sales go through the organization, which has a license for the sale of alcohol, and the law in this case is not disturbed.

Such cooperation is beneficial to both parties. However, so that you can realize the idea of \u200b\u200breality, you need to consider some nuances:

• the shop of the store should have a trading room and a warehouse with a total area of \u200b\u200bat least 50 square meters. m;
• the location of the store should be suitable for the requirements of Law No. 171-FZ: Trade should not be carried out in the territory of children's, educational, medical institutions and in close proximity to them, etc.;
• must be respected by the rules for trade alcohol, for example, it is impossible to sell products from 23 to 8 hours and so on.

As far as this scheme can be beneficial for the entrepreneur, it depends on what percentage of revenue will be registered in the contract. As a rule, it is about 15-20%, while a mark-up for alcohol products used by licensees varies from 35% and higher.

How to sell alcohol without a license in a catering establishment? Owners of clubs, bars and cafes also succeeded in solving this task. However, unlike retailers, they do not attract the outsiders. They work according to the principle "cannot be sold, but you can treat."

After all, in fact, the law does not prohibit treasure, give alcohol, the ban extends only for sale without a license.

Thus, the owners of such establishments include in their menu any dish hinting into alcohol. For example, "snack under vodka". The intrigued client orders the dish, he is filed an inexpensive snack and to it as a gift from the establishment - 100 g of vodka. At the same time, the cost of the dish includes the cost of snacks, alcohol and a good markup.

Responsibility of an entrepreneur selling alcohol without a license

It is impossible to say that these schemes are completely transparent. Such activities can attract the attention of law enforcement and supervisory authorities, and the further development of events will depend on very many circumstances. In judicial practice, there are cases where entrepreneurs resorting to such trading schemes managed to justify. But there were also cases when businessmen who are not licensed and selling alcohol in such ways had to be responsible.

In the event that the controlling, supervisory or licensed body will be identified the fact of violation of the law, namely the implementation of the sale of alcohol without a license, the following measures can be applied to the violator:

• confiscation of goods;
• seizure of technological equipment for sale of alcohol;
• a fine of up to 300 thousand rubles, and if such activities are associated with damage to the state or the extraction of income in a particularly large amount - from 100 thousand to 500 thousand rubles;
• imprisonment for a period of 6 months to 5 years;
• forced work for a period of up to 5 years.

The last three points are relevant for cases when selling alcohol without a license is equal to illegal entrepreneurship in accordance with Art. 171 of the Criminal Code of the Russian Federation.

Find out a fashionable hotel with a stunning view from the window, what else can you dream of your birthday. Is that about the bottle chilled champagne in bed. Such a crazy thought and inspired Greg Williams to create his own business.

What proceeded to

In general, the shipping service of champagne clients is not very expensive, somewhere from forty to seventy pounds sterling. Party service will cost 200 pounds. And for this money, all guests will be delivered to four champagne bottles, a bouquet of flowers with a congratulatory letter and chocolate.

So, celebrating its thirty years in Las Vegas, the city of entertainment, as well as the eternal holiday, Greg was so inspired business idea of \u200b\u200bdelivering chilled champagne in the roomthat I started organizing my own business at once at home, namely in Billeik. He threw the work of the accountant in the famous Ford company and with his friend named Gavin Cooper, organized a Cold Delivery Company champagne Champagne. Waiter.

Their clients came simply at the real delight when, opening the door, saw the waiter with magnificent champagne. Champagne Waiter offers its unusual services, as a rule, the material and secure residents of Billeric, Shenfield, Brentwood and Hatton, are interested in something unusual and special.

People and themselves are large fans of such a sparkling drink and are very well versed in its varieties, as well as the "subtleties of the beytia." Friends participate in all tastings that conduct wine companies. Such tastings they spend themselves, trying completely new champagne varieties as well as dinner. It will very soon come the stage of developing their business when friends will be able to offer their customers all the variety of this drink. However, while the tastes of buddies do not quite coincide. So Greg Williams prefers more veuve clicquot, his friend Gavin Cooper prefers Dom Perignon.

* The calculations use average data in Russia

Wine is considered one of the most noble alcoholic beverages. Good wine - It is a small luxury that almost anyone can afford to afford, the Italians say. At the same time, the wine is among the most popular alcoholic beverages. And every year the number of his lovers around the world increases at times. Thus, the case associated with the sale of wine can be very profitable. However, open your wine shop is not as simple as it seems at first glance.

According to experienced entrepreneurs, there are three main conditions for the successful business of retail business: an assortment, quality of products sold and service level. These three simple rules for success are correct and with respect to the wine store. Obviously, the wider the range of a specialized store, the better. If you are going to specialize solely on wines, then be prepared to provide several hundred items of various wines from different countries of the world. In this case, it is not about a small corporate store, where the products of one manufacturer are presented. A wide assortment series will be one of your main competitive advantages. The main thing is not to copy the range of other wine stores in your city. The coincidence of the assortment should not exceed 30% of the total number of wine names.

However, high quality is equally important. If you declare yourself as an expert on wines, hold the brand: make sure that you have only the best product of international quality in your store.

As for the level of service, then whatever good, high-quality and unique wines are not sold, without experienced professionals who can advise buyers on any matter concerning one or another variety, requirements for storage, features of use, etc., you can not do. You can find ready-made professional sellers of consultants or teach them from scratch to all the wisdoms. Large companies send their employees to sommelier courses. This training is quite long and expensive, so for a conventional wine store such an option is unlikely to suit. But if you think about the concept of "wine boutique", then such expenses will be fully justified.

Make a wine store business plan

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Start work on the opening of your own store is necessary with the compilation of a detailed business plan. The business plan will also need if you do not plan to take borrowed funds for business development. However, you can hardly do it exclusively with our own savings. Like any business associated with alcohol products, a wine shop is a costly enterprise that requires considerable investments.

Do not save on the services of marketers. Order marketing researchBefore proceeding with the search for the room under the store. Examine the activities of your direct and indirect competitors, decide on the assortment and price category. You can open a small shop with high-quality, but inexpensive wines, or a real wine boutique with additional services. It all depends on demand, competition and, of course, the capital you have. A small store is recommended to open in a densely populated area with a well-developed transport infrastructure. It may be a sleeping area, but the store itself should be placed not in the courtyards, where only residents located nearby houses can see, and on a busy street. Attractive finish of the facade, large showcases with good lighting, suitable interior design and rushing signboard themselves will become excellent advertising and attract buyers. The boutique of elite varieties of wine is best to open in the city center. But in fact, and in another case, it is necessary to strictly comply with the requirements for the location of alcoholic stores.

Requirements for stationary trading sites for the sale of alcohol

In accordance with paragraph 6 of Art. 16 of the Federal Law of 11/22/1995 No. 171-FZ "On the state regulation of production and turnover of ethyl alcohol, alcoholic and alcoholic-containing products and the restriction of consumption (drinking) of alcoholic beverages", organizations carrying out the retail sale of any alcoholic beverage (with the exception of beer and beer drinks) in the city, must have owned, economic management, operational management or lease, the term of which is determined by the Agreement and is one year and more, stationary trading facilities and storage facilities with a total area of \u200b\u200bat least 50 square meters. m, as well as cash registers. To shops in rural settlements, the requirements are modest. According to para. 2 p. 6 tbsp. 16 of this law in this case ownership of ownership, economic management, operational management or lease, the term of which is determined by the Treaty and is one year and more, there must be stationary trading facilities and warehouses with a total area of \u200b\u200bat least 25 square meters. m, as well as cash register equipment, unless otherwise established by federal law.

All these requirements for stationary trading facilities and warehouses are established by the Federal Executive Government of the Russian Federation by the Federal Executive Authority - Rosalkogol. The applicant's discrepancy with the requirements established including Art. 16 of the Federal Law No. 171-FZ, is the basis for refusing to issue a license for the retail sale of alcoholic beverages (PP. 6 of paragraph 9 of Article 19 of this Law).

However, the law makes the requirements not only to the location and square of the store of alcoholic beverages, but also by the term of the contract of its lease. At a minimum, it should be determined, otherwise the applicant will refuse to issue a license for the retail sale of alcoholic beverages (p. 12 of Rosalkogol regulation emails No. 8977 / 03-04). According to paragraph 2 of Art. 609 of the Civil Code of the Russian Federation, a real estate lease agreement is subject to state registration, unless otherwise established by law. The lease agreement of the building or structure, concluded for a period of at least a year, is subject to state registration and is considered concluded from the moment of such registration (paragraph 2 of Art. 651 of the Civil Code of the Russian Federation).

So, catering enterprises wishing to obtain a license to retail alcohol products must comply with the requirements established by paragraph 6 of Art. 16 of the Federal Law No. 171-FZ for inpatient trade facilities: in relation to the area, the composition of the necessary premises, the term of the lease agreement and its registration. As the experience of other entrepreneurs shows, a problem may occur with obtaining or extending a license if:

the applicant has only stationary shopping facilities and there are no warehouses;

stationary trading object (trading room) and storage room are located in different places of the building with different entrances;

the area of \u200b\u200bstationary shopping facilities and warehouses with a total area of \u200b\u200bless than 50 square meters. m - in urban settlements (less than 25 square meters. m - in rural settlements);

the contract for the rental of a stationary trading facility is not determined;

lease agreement did not pass state registration.

All probable obstacles to obtain a license for the sale of alcoholic beverages are preferably prevented or eliminated before submitting documents. Since when submitting a new statement to the licensing authority on the provision of a license for the retail sale of alcoholic beverages, if it was previously denied her extradition, we will have to re-pay the state fee (a letter of the Ministry of Finance of the Russian Federation of March 27, 2013 No. 03-05-06-03 / 9655) . For any issues, contact the shopping department of your urban administration. Local authorities in a particular region can interpret the requirements of the law differently and often take provisions that are significantly different among themselves in many paragraphs.

Requirements for the organization of storage of wine products

Pretty stringent requirements are presented not only to the store area and warehouse, but also to the latter arrangement. All alcohol products should be stored in stationary structurally isolated premises designed exclusively for acceptance, storage, vacation and accounting products that meet the following requirements:

located in buildings (facilities), complying with the requirements established by the Federal Law of December 30, 2009 No. 384-FZ "Technical Regulations on the Safety of Buildings and Facilities" (Meeting of the Legislation Russian Federation, 2010, No. 1, Art. five);

isolated from service, utility and other premises by capital walls or temporary building structures (partitions) floor height to the ceiling of warehouse;

equipped with supply and exhaust ventilation with a mechanical method of motive;

provided with central heating, or equipped with individual heat generators who have a certificate for compliance with the safety requirements and permission of the authorized federal executive body to apply them in the Russian Federation;

equipped with measuring instruments for monitoring the temperature and humidity regime of storage of products (hygrometers-thermometers, hygrometers with psychoometric, psychrometers, thermometers, other measuring devices, allowing to ensure control of temperature and humidity in the storage room). The serviceability of such devices must be confirmed by the corresponding marks on the calibration of measuring instruments in passports on the instruments. If the storage room consists of adjacent rooms, the instruments should be located in each room;

equipped with racks and (or) pallets with a height of at least 15 cm from the floor, located at a distance of at least 1 m from the heating systems, water supply and sewer pipes;

equipped with lamps having protective plaffones to prevent damage to lamps of lamps;

window openings (if available) are equipped with protective devices (blinds, eaves, other protective devices) to protect against irradiation of surfaces and spaces with straight solar rays;

have the location of building structures that corresponds to the design documentation for the building (construction);

they have a fire safety system, including equipped with fire alarms, primary fire extinguishing agents. If the warehouse does not have an internal fire fighting water supply and automatic fire extinguishing installations, or the warehouse building is removed for a distance of more than 100 m from the outer firefighters of water, the room must be equipped with a fire shield.

The warehouse area does not allow:

storage of non-alcoholic and alcohol products food products, packaged in consumer packaging;

accommodation on one pallet different species products;

placing products that do not provide a free approach to stored products.

Storage of products depending on its species should be carried out in compliance with certain conditions relating to the temperature regime and air humidity:

cognacs of Russian and brandy - at temperatures from 5 ° C to 25 ° C and relative humidity not higher than 85%;

alcoholic beverages - at temperatures from 10 ° C to 25 ° C and relative humidity of air not higher than 85%;

natural wines and wines - at a temperature of from 5 ° C to 20 ° C and relative air humidity not more than 85%;

wine drinks - at a temperature of from 5 ° C to 20 ° C and relative humidity of air not higher than 85%;

champagne, sparkling and carbonated wines - at a temperature of from 5 ° C to 20 ° C and relative humidity not more than 85%;

champagne "Soviet" - at a temperature of from 8 ° C to 16 ° C and relative humidity of air not higher than 85%;

wine cocktails - at temperatures from 0 ° C to 20 ° C and relative humidity of air not higher than 85%.

Obtaining a license for retail wine

Please note: only a legal entity (LLC, OJSC, CJSC, etc.) can get a license for alcohol retail. An individual entrepreneur does not possess such right.

To obtain a license for retail sale of alcoholic beverages, it is necessary to provide in the appropriate department (in different cities it may be called differently) the following documents:

application for issuing a license with an indication of the full and (or) abbreviated name and organizational and legal form of the organization, location of it, the address of its email, according to which the Department provides correspondence, the direction of decisions, notifications, notifications using electronic signatures, locations of it divisions engaged in the retail sale of alcoholic beverages, the name of the bank and the number of the current account in the Bank, the licensed type of activity, which the organization intends to carry out, the type of products (in accordance with paragraphs 3 and 4 of Article 18 of the Federal Law "On State Regulation of Production and Ethyl alcohol production and turnover, alcoholic and alcohol-containing products and the restriction of consumption (drinking) of alcoholic beverages "), the period for which the license is issued;

copies of constituent documents (if copies of documents are not certified by notary, then it will be necessary to present the originals);

a copy of the document on state registration of the organization. In the event that the specified document is not submitted by the applicant, the authorized agency receives information confirming the fact of making information about a license applicant to the Unified State Register of Legal Entities, according to an interdepartmental request from the federal executive body that exercises the state registration of legal entities, individuals as individual entrepreneurs and peasant (farmer) farms;

a copy of the document on the establishment of an organization for accounting in the tax authority. In the event that the specified document is not submitted by the applicant, the Department receives information confirming the fact of the statement of the applicant for tax accounting for an interdepartmental request from the federal executive body that performs the functions of control and oversight of compliance with the legislation on taxes and fees;

a copy of the document on the payment of the state duty for the provision of a license;

a document confirming the applicant of the authorized capital (authorized capital);

documents confirming the applicant in stationary shopping facilities and warehouses owned, economic management, operational management or lease, which is determined by the agreement and is one year and more.

After the adoption of documents, their careful examination is carried out. The term of it is 30 days, after which the decision on issuing or refusing to issue a license is made. True, it may sometimes be necessary to carry out additional examination, which increases the terms of consideration, but not more than 30 days.

The license is issued for the period specified by the Organization, but not more than five years.

The license validity period is extended at the request of the Organization on the basis of the statement submitted by it in writing on the extension of the term and a copy of the document on the payment of state duty, as well as on the basis of the information provided by the tax authority for the interdepartmental request for the Office of the absence of debt on the payment of taxes and fees for a term specified by the Organization (but not more than five years).

Ready ideas for your business

Within 30 days from the date of receipt of the application for the extension of the license, the Office considers this statement, decides to extend the license's validity or refusal to extend this period in the manner prescribed for license issuing, and within three working days after making an appropriate solution Reports in writing about its decision of the organization, and in the event of a decision on refusal to extend the term of such a license and the reasons for refusal.

Renewal of the license in the event of the organization's reorganization is carried out in the manner prescribed to obtain it, according to the statement of the organization or its successor. In the event of a change in the name of the organization (without its reorganization), changes in its location or listed places of finding its separate divisions, the end of the rental of warehouse space, a stationary trading facility used to carry out the retail sale of alcoholic beverages, changes other information specified in the license, And also in the event of a loss of license, the license renewal is carried out on the basis of an organization's statement with the application of documents confirming these changes or loss of the license.

For providing a license, extending such a license and its renewal is paid by state duty in size and manner, which are established by the legislation of the Russian Federation on taxes and fees.

The state duty for providing a license to the retail sale of alcoholic beverages is 60 thousand rubles for each year of the license.

Rules for obtaining a license and duties may vary depending on the region. Therefore, specify the order of the license in the administration of your city.

Pay attention: at the same time, with obtaining a license, you will also need to issue a sanitary and epidemiological conclusion, the design of the fire service, the contract for garbage collection and the disposal of luminescent lamps.

Shop design

So, the room under the wine shop is found, documents for consideration, and it is time to go to the design of your boutique. The interior design of such a store should be engaged in a specialist. Contact your designer for help, which specializes in the interior of trading establishments. Not only the choice of color scheme (as a rule, beige and brown tones are most often used with a predominance of natural materials - wood and stone), but, above all, competent zoning of space.

You will need special trading equipment - the so-called wine racks. As a rule, they are visible. On the one hand, it allows you to save an area, leaving a place to take place buyers. On the other hand, glass wine bottles have a considerable weight, but at the same time relate to fragile products, so the placement of racks by the walls reduces the risk of their accidental tipping. Only in large supermarkets, where self-service is assumed, alcohol products are placed on island racks.

The wine rack must be optimal height and width - sufficiently stable, so as not to tilt, and not too cumbersome. When choosing a rack, put yourself in the buyer's place. Can he seem to consider the goods without free, will he have to lean too much or reach for the bottle interested?

Preferring racks with a small depth and width of the shelf, especially if expensive varieties of wines are laid on them. In this case, you can post each bottle separately, and not "input". The optimal number of shelves is not more than five. In this case, follow the following rule: the lower shelves of the wine rack are used as drives or more cheap varieties of wines are laid out on them.

Finally, pay attention to the material from which racks are made. It must correspond to the interior of the room. It is best to watch wood racks and lights with backlight, which helps to highlight the goods.

Determine the target audience of your store. According to statistics, high-quality wine uses among people of medium and older ages with a high level of income. With an eye on this audience, advertising are also selected. It can be like radio or television advertising and advertising in print publications (mainly expensive glossy magazines), outdoor advertising, advertising on the Internet, etc. Advertising costs are about 20-25% of total costs.

The wine never came out of fashion, but currently becoming real connoisseurs of this delightful drink worldwide. With the right organization, retail trade alcohol can become an extremely profitable business. The opening of the wine boutique has its own characteristics that we consider in this article.

It is worth noting that for a full implementation business Ideas Opening Wine Boutique It will take preparation of a business plan, only in this way it will be possible to spend all the calculations as soon as possible for your city :.

How to make money on selling wine

The difference of the wine boutique from the alcoholic:

• The range of suggested alcoholic beverages from different ends of light consists of a huge number of names, categories, brands, flavors, prices.
• The seller in a specialized store is an expert on elite alcohol and is always ready to give a qualified council for each drink.
• On the shelves of the wine boutique it is impossible to meet a poor quality alcohol and an unfamiliar manufacturer. The origin of each bottle is thoroughly checked.

These three differences turn a simple commercial premises to the store of elite alcoholic beverages.

The beginning of any entrepreneurial activity is unacceptable without a clear distribution of the invested funds. To do this, you will need a business plan - a detailed step by step description future enterprise.

Documents for opening wine boutique

For the sale of alcohol, a special license will be required, which is issued only to legally decorated persons. Therefore, you first need to register a law firm, and after getting a license.

To open up Ltd., you can contact the accounting company - this will significantly reduce your time, or prepare documents yourself (this is if the deadlines are not critical for you).

Selection of wine store

The wine shop seeks to attract high-class customers, so the location of the outlet in the industrial part of the city may not bring the expected profit.

The room is desirable to search in the center of about 100 square meters with a warehouse. When choosing to take into account the convenience of parking for future customers, the potential for the extension of the store in the future, the presence of a basement warehouse.

The place in which you will open the wine boutique can significantly increase the speed of business development, or on the contrary, it will reduce the speed of its promotion, if you do not care correctly, so it's not worth a hurry.

Wine Storage Equipment

Since the store involves trade in elite alcoholic beverages, you need to create best conditions For storage. It is best if the room is already with the basement, there you can place a great cellar.

In order for the wine to feel comfortable, the temperature should be around 13-15 degrees, humidity 60-70%. The repository should be perfectly ventilated and being dark. Sunlight can have a negative effect on the taste of wine, and the felled air will penetrate through the cork in the bottle. To maintain optimal conditions, there are special air conditioners.

The wine warehouse must be equipped with special racks, where the bottles will be at a certain angle. Produce such cabinets best to order, given the features of the room.

When choosing storage systems, it should be borne in mind that constant vibration is harmful to wine, as the sediment can rise from the bottom.

How to name your wine boutique

At first glance, a simple task, but a lot of time can get to create the right name.

The name should be chosen to be remembered so that it was nice to hearing, did not cause difficulties in writing and, of course, corresponded to the subject of the goods sold. It should be avoided in the name of names, geographical names, abbreviations.

Design of the future wine store

The best way to attract customers is an unusual design of the room, where it will be nice to return again and which will want to tell friends.

Do not save on creating a special interior, it is best to entrust this occupation by professional designers.

Assortment of Wine and Choosing Suppliers

How much will be different bottles on the store shelves, depends on right choice Firms supplying goods.

The unreliable supplier can leave the store shelves empty or send goods of dubious quality, which is dangerous not only for further business, but also can harm customer health.

It is worth starting their job from the choice of large, proven wholesalers. In the end, the time saves and will rise incurred costs. A wide range of wine represented in your boutique of course will allow you to become more successful business.

Qualified employees

The specialty store cannot be randomly gained to advertise the personnel.

To the selection of sellers should be approached. A man working in the wines store should know as much as possible about the beverages sold, to understand in exposure, grape varieties, releases, blend, be able to advise according to any product.

For a more qualified selection of personnel, it is worth contacting the personnel agency.

Presentation and advertising store wines

When everything is already prepared for the opening, it is necessary to spend a wide advertising campaign.

You can invite a sommelier to the opening and arrange wine tasting, think over the system of discounts and gifts when buying a product, invite local famous people, Place banners, print leaflets about the upcoming opening of the store.

About advertising you need to take care long before you open your wine business so that you have already started to make a profit on the day of discovery, the more people know about you at the beginning, the more successful will the wine shop will be.

Wine boutique opening costs

To calculate the estimated profit, all the costs of organizing a business should be taken into account: buying a license, rental and repair of the premises, equipment, purchase of the first batch of goods, advertising, a set of qualified personnel.

The initial capital should be about two hundred thousand dollars. If everything becomes favorably, a wine shop will pay for approximately 5 years and then will make a profit.

More accurate digit Opening wine business in your city You will only get when you prepare a business plan.

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